Export Products to Amazon with Selling List

Before exporting Shopify products to Amazon, make sure Shopify products have SKUs and UPC/EAN codes (barcodes).

  • To sell products on Amazon, the products need to have barcodes (UPC/EAN codes) or GTIN exemption for the Brand/Category combination.
Amazon is a catalog-based system. It means that every product should appear only once on Amazon. It allows multiple merchants to sell the same products. When you export products to the Amazon marketplace, Amazon requires that you provide UPC or EAN codes for the items you want to sell. Amazon uses this barcode as a product identifier to determine the corresponding item in their catalog and connect you as a seller to this item.
If your products have barcodes, you can look up these barcodes on Amazon search. If the products are known by Amazon, all you need to do is to add the barcodes to Shopify and make sure they have SKUs.
If your products are not known to Amazon, you can use Creation Profile in Salestio to add these new products. You will need to enter additional details about your products. You can read more about  Creation Profiles in our knowledge base. Here is another article that gives more understanding on  how to add new listings to Amazon through Salestio.
If your products do not have EAN/UPCs, you can ask for an exemption from Amazon to list items without it (GTIN exemption). 
GTIN exemption can be requested for your brand and specific product category. As soon as you get exemption from Amazon, you will need to activate the corresponding option inside Amazon Profile in Salestio and additionally create "Creation Profile". With a GTIN exception, you always need to provide detailed information about the product, because Amazon doesn't have records for such items on the catalog and requires all data from you. Here is an article on  how to apply for and activate GTIN exemption.
  • Salestio uses SKU (Stock keeping unit) to make a connection between the products from your Shopify store and your Amazon account.

SKU should be unique just in terms of your Shopify store and your Amazon account. There is no need to create an SKU that is unique in terms of all Amazon marketplaces and sellers. Each product should have a unique SKU just for your store.

An SKU can be anything clear for you, for example, awesome-product, product-1. The main thing is that they should be the same on Shopify and Amazon.


To export Shopify products to Amazon, you should create a Selling List. Go to the Selling Lists tab from the navigation bar in Salestio.

Please refer to this article on How to Create a New Selling List.

After Shopify products are added to the Selling List, you will see a screen like this. Please note, that if products are missing SKUs, they will be skipped adding to the Selling List, or their status will be displayed as empty.

Then select a product or products you want to export to Amazon, and hit the 'Send to Amazon' button.

Items' statuses will change to 'Pending Linking'. Give Salestio about 10 to 15 mins, and check if the operation was completed successfully.

If the status says 'Linked', then a product has been successfully linked to the Amazon listing. It will allow automatic Price and QTY updates.

If the status says 'Linking Error', you should click the Logs link at the end of the item row in the Selling List.

It will show the exact reason why this error appeared. After the issue from the log message is resolved, simply repeat the process by selecting the Product and sending it to Amazon again.

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