How to Activate GTIN exemption
GTIN exemption allows you to export products to the Amazon marketplace without the requirement to provide a barcode (EAN or UPC code).
To get this exemption, it's required to get approval for the specific categories and brands from Amazon.
A good overview of how products could be exported without GTIN code and all required steps can be found on the Amazon marketplace help — https://sellercentral-europe.amazon.com/gp/help/G200426310
As soon as you get an exemption for your Brand to be export to amazon, you can activate this function inside the Salestio — Amazon integration application.
GTIN exemption flag can be activated inside Amazon Profiles:
Please note that GTIN Exemption works only if the "Allow Product creation" option is checked and the Creation Profile is selected.