Configure Etsy listing attributes in the Creation Profiles

Creation Profiles inside the BigCommerce Etsy integration is a way to create and extend Etsy listing information with extra details and place the product into the corerct Category on the Etsy marketplace. The Creation Profiles are required to list your BigCommerce items on Etsy.

Every Creation Profile is created independently from the Etsy account. If you use Salestio to connect to multiple Etsy accounts, the same Creation profile might be used to export BigCommerce products.

Creation Profile is a required field in the Selling List settings to allow Product Creation. It means that the Creation Profile should be configured prior to creating a Selling List.

To add a Creation Profile, go to Salestio > Profiles > Creation profiles. To start configuring a profile, click "Add Creation profile".

You can add multiple mappings to one Creation profile. The fields in the top part of the page will be applied to all mappings:

  • Name of the Creation profile — the name of the Creation profile, and how it will be represented across the application. A good practice is to use the name of the selected collection (s), or some specific setting. The main thing is that the name is descriptive enough for you to recognize what's inside.
  • Type — you can list the following product types on Etsy: Physical, Download, Both 

The fields "Who made it", "When make it", and "What is it" are the so-called Marketplace Attributes that help buyers locate a Listing under the headings Handmade, Vintage, and Supplies. When creating new Listings, these parameters are required. 

    • When made — indicates the era in which the maker made the product in this listing. Helps buyers locate the listing under the Vintage heading. Available options: Made to order and Year ranges
    • Who made —  indicates who made the product. Helps buyers locate the listing under the Handmade heading. Available options: I did, Someone else, and Collective.
    • What is it — "A supply or tool to make things" should be selected if you sell tools, ingredients, or materials whose primary purpose is for the creation of an item or special occasion. If selected, tags the listing as a supply product, else indicates that it's a finished product. Helps buyers locate the listing under the Supplies heading.
  • Tags — helps buyers to find the item through the search engine. Add new tags with the plus button.
  • Materials — similar to tags. Indicates the materials from which the product is made.
  • Automatically truncate long titles — titles are limited to 140 characters on Etsy. The items with longer titles cannot be listed. If selected, Salestio automatically cuts the titles to 140 characters if there are more. 


The main purpose of the Creation profile is to tell what Etsy category should be used for your BigCommerce products. Salestio uses mappings to connect BigCommerce categories to corresponding Etsy categories and their attributes.

To start adding a new mapping, please select the mapping condition that will be applied to identify the products in your BigCommerce store. The usual way is to set it to Category. In this case, Salestio will check the BigCommerce category before listing the item on Etsy. You can select multiple conditions if necessary.

Each mapping should use a unique set of Conditions. For example, if you want to sell Earrings made from various metal types, creating 2 or more mappings with the Condition "Category equals Earrings" might not work for you. Instead, consider creating 2 subcategories e.g. "Gold Earrings" and "Silver Earrings". With two BigCommerce categories ready, you can add two mappings for each type of earrings.

In the next step, you can select the Etsy category where the products will be sold.

If the products you sell have variations, you can set them here. Please note thaty Etsy does not allow adding more than 2 variation options. To add more than one option, click the "Add value" button.

    • Variation Theme — indicates the Etsy options with variations. If the variation option you want to add is missing from the list, you can select the "Custom Property" option.
    • Variation Option — indicates the BigCommerce variation option that will be mapped to the selected Variation Theme.

After setting up the variations, you can add additional product details below in the "Specifics" section. When all the settings are added, click the "Add new mapping" button at the bottom of the page. Add more mappings if needed, and click "Create profile" in the top section.

Assign the Creation profile to the Selling List

After you add the Creation Profile, go to Selling List settings (Salestio > Selling Lists > click Edit on the Selling List) and enable product creation. Here you will be able to assign the Creation Profile.

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